Colour It Your Way - New Grey County Brand
Grey County was presented with an award for its "Colour It Your Way" rebranding initiative at the 57th Annual Economic Developers Council of Ontario (EDCO) Conference in Toronto on February 6, 2014.
Warden Brian Milne accepted the award on behalf of the County, alongside Grey County Economic Development and Communications staff. "I'm delighted by EDCO's recognition of our rebranding initiative," said Warden Milne. "Grey County is a family of vibrant communities with a rich heritage and a bright future - and our new brand reflects that character. The rebranding initiative has been challenging and exciting and it's rewarding to see those efforts recognized. We can be proud of the new logo and tagline and what they represent for economic development, tourism and community building in Grey County."
The County's rebranding initiative won in the category for Marketing and Branding for communities with a population under 250,000.
Grey County worked with Yfactor Inc. to develop the new logo and tagline, engaging community partners, residents, visitors and businesses in the process of developing the new identity for the County. "We are impressed with the vision of the leaders in Grey County and the collaboration and community participation that we experienced while developing the new brand. We are honoured to have been a part of this exciting process," said Yfactor's CEO Anya Codack.
EDCO is an independent, non-profit, incorporated association of individuals engaged in economic development. The Council provides leadership, professional development and advocacy for professional economic development officers. For more information about EDCO, please visit www.edco.on.ca/about-us.